How Norlys turned product complexity into customer simplicity
With CustPilot, Norlys built an AI-powered product advisor that helps customers find the right lighting faster – while cutting support costs and boosting online sales.
Norlys is a Scandinavian lighting manufacturer known for its timeless outdoor designs and exceptional durability.
With over 30 years of experience and full in-house production – from aluminum casting to certified testing – the company ensures top quality and sustainability in every product.
Today, Norlys operates across 24 countries, bringing Nordic craftsmanship and design clarity to outdoor spaces worldwide.
Norlys faced several key challenges: high customer service costs, limited support availability, low website conversion, and no online purchase guidance. The company sought a solution to reduce costs, increase service accessibility, enhance the buying experience, and better understand user needs.
Inari Solutions introduced CustPilot – an AI-powered product advisor designed to support Norlys in its digital growth strategy. The solution aimed to boost online sales, optimize customer service costs, improve user satisfaction, and strengthen the company’s modern brand image. By integrating CustPilot directly into the Norlys website, the brand could offer real-time product assistance available 24/7, in seven languages, across all key markets.
The implementation included three stages:
- a Proof of Concept visualizing the solution,
- an MVP validating business assumptions,
- beta version launch with comprehensive testing.
Norlys expects the solution to deliver a full return on investment within the first months of use, reduce monthly service costs, and provide valuable insights into customer preferences and behavior — all while enhancing the digital customer experience.
See CustPilot in Action
Experience how our AI advisor guides customers to the right choice, step by step.
Digital transformation doesn’t have to be complex.
CustPilot helps brands like Norlys turn data and product knowledge into real conversations that drive sales.
Ready to see what it could do for you?
